Deinfluencing: Why Less Is More for Your Skin
Sam Zbikowski Sam Zbikowski

Deinfluencing: Why Less Is More for Your Skin

Skincare trends run rampant on social media. Every week, a new “miracle” product goes viral, convincing people they need it in their routine. The reality? Most of these trends promote excessive layering of actives, harsh exfoliation, and unrealistic expectations—all of which can lead to a compromised skin barrier, irritation, and long-term damage. Instead of following trends, we encourage a mindful approach that prioritizes skin health over fleeting fads.

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